There are over 5,000 outdoor ice rinks in Canada on any given winter. So Turo added a unique vehicle to their car-sharing marketplace: The SK8. This mini Zamboni gave guests the opportunity to resurface their local ice rinks, and highlighted Turo's unique selection, convenience, and access.

My role for the campaign was client-side art direction and creative guidance. I was also hands on with designing multi-channel assets. A lot of heavy lifting was done by No Fixed Address, check out their case study on it here.

The SK8 won several CMA awards in 2023, and even featured a celebrity endorsement: Marie-Philip Poulin, Captain of Montreal Victoire and Canada women's national ice hockey team, took the SK8 for a spin around her home rink.