A selection of performance-driven paid social ads that I designed during my time at Turo.

My job was to translate the Turo brand into high-volume acquisition creative. I designed static and animated ads, selected carousel albums, supported UGC and external content production, and animated a reusable video end-card that brought product context and consistency to video placements.

I worked closely with the performance marketing team on these projects, regularly generating multiple concepts and variations for A/B testing, and iterating based on performance data.