This project turned a celebrity partnership into a cohesive multi-channel campaign. Fans could book one of the Jonas Brother's vehicles on Turo, which came complete with concert tickets and merch. They'd get it hand-delivered by the JoBro of choice, and take it to the concert that night where they would be given a VIP experience.

My role was to art direct and produce the photo shoot for the Canadian portion of the campaign, which wound up being so successful that it was chosen to be used as the hero imagery for the entire multi-national partnership.