This atmospheric partnership with Michelin brought a unique experience to Turo guests. Michelin-star chefs would host a vehicle on Turo, and curate a day tour itinerary for their guests around their city. The trips ended with an expenses-paid dinner at the chef's restaurant and a stay at a luxury hotel nearby.

My role was to art direct cohesive and stylish promotional photos and videos of all 4 chefs between Toronto and Vancouver, and to design all of the web pages and multi-channel ads they were shown in.

The experience was limited to only the first 100 applicants, which was reached within minutes of launch.