I designed a nationwide airport out-of-home campaign for Turo Canada, taking it from concept to launch in a matter of weeks, with record-setting brand results.

With airport rentals being Turo's top business priority at the time, our small but mighty Canada marketing team moved quickly to seize a rare opportunity to appear in every major airport in the country - compressing concepting, testing, and production into only a handful of weeks.

In the years leading up to the launch, I art directed photoshoots across Canada to build a distinctly Canadian lifestyle image library. For this campaign, I developed the visual strategy around that imagery, validated it through audience testing, and designed and produced every placement.

I'm proud to say that the final concept was the best performing ad Turo had ever tested globally at the time. After this campaign launched, brand awareness in Canada increased 5% in a single quarter, the largest single-quarter jump Turo Canada had recorded.